Lola’s Land can be completely customised by users, who can spend the points they’ve earned by playing games and entering competitions. The site will use safe social networking features to allow users to interact with one another.

Primary areas of the site are:

• Games a-go-go eight special Lola games with new games every month, quizzes, competitions and downloads
• Pink zine magazine content and Lola’s blog updated daily
• Entertainment-ville reviews of film, TV, music, books and celeb interviews
• Beauty*licious fashion and beauty, step-by-step creative projects
• My profile safe social networking
• My land customizable, interactive world

Lolasland.com uses online media in a positive way - to help girls reflect on, understand, and deal with some of the difficult issues of growing up.

• It will give girls a thoroughly researched and refreshingly appropriate perspective of the issues that concern and affect them right now.
• Throughout Lola’s Land you will find positive messages and an encouraging writing style that will inspire this talented and opinionated generation of girls.
• Lola’s Land will reflect the energy and enthusiasm of tween girls and provide a safe, inspiring and empowering environment for them.

Through the book series - published by HarperCollins Children’s Books - and www.lolasland.com, girls follow the adventures of Lola Love and her fabulous friends, Sadie, Bella and Angel otherwise known as The Pink Ladies as they negotiate the world of being a girl.

The characters are real girls with diverse backgrounds, working out real solutions to real-to-life challenges. They are fun and well rounded, but they’re not perfect. Our readers follow their adventures as they navigate their way though life making decisions, making mistakes, building confidence and self-esteem at their own pace, and having lots of fun in the process.

The Lolasland.com website, books and articles, as well as branded offerings, all encourage girls to ‘be happy, being you,’ provide positive and aspirational role models and convey health-affirming messages.

Some parts of the website are for members only. Once registered users are able to participate in certain site activities not available to non-members:

Users can:

• build a custom avatar to represent themselves
• show their daily mood and tell their friends how they’re feeling
• add friends. Users can make friends with other Lola’s Land users to view their avatars, top tens, quizzes and activities on the site
• play specially designed Lola-branded games to earn points to spend in an interactive world

Safety

Lolasland.com is committed to a safe and positive experience for all users, so we have implemented the following safeguards:

• Girls can join LolasLand.com only with parental permission. During the registration process, the parent’s e-mail address must be provided, so we can send a notice requesting permission. When you, the parent, receive our e-mail, you can activate your daughter’s account by clicking on the indicated link. Or if you prefer she not join Lolasland.com, simply ignore the e-mail, and she won’t have access to the member’s only areas of the site.
• The Lolasland.com experience is intended to be anonymous. Girls are not allowed to share or exchange personal information with anyone else online. We never ask anyone to provide personal, identifying information apart from a parent’s e-mail address, which is used only to request permission. We do not share email addresses.
• When someone registers, she creates a screen name, which is the only way she’s identified to other users at Lolasland.com. She’s instructed not to include her real name in her screen name — or any numbers from her address or phone number.
• She also creates a password for sign-in, and we advise her never to share her password with anyone except her parents. For extra security, a user may change her password at any time. We clearly state that no one from Lolasland.com will EVER ask for her password.
• We require every user to read and agree to our Rules outlining safety measures and proper behaviour at Lolasland.com. If a user of Lolasland.com does not follow these Rules, her account is deleted, and she won’t have access to the site.
• If someone ever makes her feel uncomfortable, or doesn’t like what she sees, she can let us know by clicking ‘Don’t like what you see on this page? Let us know…’ When a user is reported, we can review the incident, monitor the offending user, and determine whether further action is required. Any users attempting objectionable behaviour can be banned from the site.
• Profanity is not permitted anywhere on the site.

Please explore and enjoy Lolasland.com with your daughter and discuss all these options and safety features.